Not Your Daughters Jeans

One of our favourites!
Here they remind us why...

"Some people say that youth is wasted on the young. But age has its distinct advantages. You're a little wiser, a lot more confident and face it - sexier than ever. You're not a teenager anymore - you've been there and now you're past it, beyond it and happy to be exactly where and who you are. You wouldn't trade places with your daughter or trade clothes with her either. That's not your style. "Not Your Daughters Jeans" celebrates the beauty of women who know who they are and know that they don't need to impress anyone but themselves. Women like you.

Slip on a pair of "Not Your Daughters Jeans" and discover that comfort and style are not mutually exclusive. These are the jeans you wished for in the harsh light of the dressing room. The jeans you used to hope would magically appear in your closet. These are the jeans that will respect you in the morning, look good coming and going and make you proud of every single curve - maybe for the first time ever. Here's to our Lift Tuck technology that will make you look a full size smaller.

Here's to defying gravity with denim.

Here's to jeans that will never let you down.

Here's to NYDJ."

We stock NYDJ in both Devizes and Bradford on Avon